the sidekick team behind your creator revenue.
We source, vet, negotiate with, and manage the creators behind your affiliate channel — a real revenue line next to paid and email, minus the human chaos of running it yourself.
For the brand owners who tried influencer outreach and drowned in the DMs.
Three jobs, done for you — so an affiliate program stops being a side-quest and starts paying like a channel.
A revenue channel, not more content
Measured on codes redeemed and attributed sales — sitting right next to your paid and email, not filed under "nice-to-have."
See the channel
We handle the human chaos
Sourcing, vetting, negotiating, chasing, reconciling. The unglamorous relationship work that makes or breaks a program — off your plate.
What we run
From content to distribution
Once creator content exists, our paid-social add-on makes sure it's seen — so nothing you sourced quietly goes to waste.
Add distributionWhat we actually do all day
// the five jobs you found chaotic, run as a system
Creators who genuinely fit your brand and buyer.
Real numbers checked before anyone signs anything.
Fair terms, commissions, and codes, on your behalf.
Posts, deadlines, and the ones who go quiet.
Payouts matched to performance, books that tie.
pick your sidekick
Scaling from launching the channel to running and amplifying it.
We source, vet, and onboard your first roster and stand up the program end to end.
- Creator sourcing & vetting
- Codes, terms & tracking setup
- Launch playbook handover
Full ongoing management of the channel — the relationship work, done for you, every month.
- Everything in The Scout
- Negotiating, chasing & reconciling
- Roster growth & optimization
- Monthly revenue readout
Everything in The Sidekick, plus paid distribution so the content actually gets seen.
- Everything in The Sidekick
- Paid social distribution
- Creative testing on winners
A fragrance brand’s ambassador program drove £175,811 in sales in a year.
// UK and EU fragrance brand, 2024 year-end report — ambassador program results
ready for a sidekick?
A 20-minute intro call. We'll tell you straight whether an affiliate program is worth it for your brand.
Book an intro call